A few days ago, the day holding company held "to show off simple and fashionable fashion business PAYTY", to more than 200 domestic and foreign merchants brought a surprise and shock, more than a hundred merchants request a sample, many merchants reached a cooperation intention ...... When "Ke Bridge fabric "showing the flowers when competition, fabric enterprises must learn to self-marketing. "Holy Days" The conversion of clothing is a typical self-marketing innovative fabrics. In recent years, under the active guidance of the Shaoxing County government, the local fabric enterprises have gradually devoted themselves to independent research and development, innovative fabrics. It is understood that among the 3,626 textile trading companies existing in China Textile City, Bacheng is accounted for by innovative fabrics. The road to innovation is not easy. When many fabric companies spent a lot of energy and financial resources to develop new products, but did not do a good job of self marketing, ultimately failed to be accepted by the mass market. Such as Kebei a fabric company invested more than 600 million this year, self-developed popular fabrics recognized by the market less than 10%. Clothing conversion "move" up Enterprise development fabrics not only to meet the needs of clothing, but also lead the fashion trend. Li Binhong, deputy director of the National Textile Products Development Center who attended the activity of "Heavenly Sacred", pointed out that the popularity of fabrics is reflected in the fashion of clothing, and the fashionable clothing originates from the design of fabrics and the popularity of fabrics. Static cloth through the garment conversion "move" up. Recently, an upscale fabric trading company in China Textile City is also experimenting with innovative marketing mode and investing more than 1 million yuan to set up a garment display area of ​​more than 200 square meters. The first time we will interpret the new fabric developed by our company to customers in the form of fashion clothing . "The conversion of ready-made clothes and the marketing of innovative fabrics have done quite well." Trading company operators told the reporter that an Italian customer immediately requested samples of the fabric after seeing the effect of the fabric. Reduce the risk of innovation How to reduce the risk of fabric innovation, the current fabric business is worth considering. Li Bin Hong believes that the "garment conversion" approach to display the fabric design, so that a piece of cloth onto the T-Taiwan, the real synchronization of fabric design and clothing, fabric enterprises to become an effective platform for self-marketing is to reduce the risk of innovative products, one of the means , But also an effective way for China International Fabrics Design Competition to promote and enhance the innovation ability of the textile industry. Practice has proved that this year China International Fabrics Design Competition for the first time the successful introduction of "clothing conversion" and achieved good results. "The fruitful results of the garment conversion fabrics exhibition, is to take the fabric to attend the exhibition at home and abroad, or home to customers can not sell." "Heaven," Zhang Guowei, vice chairman, said with pleasure, to wear fashion models to go T Taiwan, attracted customers to pay attention to the "holy days" fabric, and the smooth transfer of the concept of scientific and technological innovation and fashion ideas to customers, so that they have a new product more three-dimensional, intuitive understanding, the next single is also extremely refreshing.