Jewelry jade industry development prospects

The current jade jewelry line, the messy and depressing market compared with the bloody bull market of previous years, such as afterlife, the fantastic memories have not yet had time to become blurred, the loss and helplessness after the passion is gradually spread, and the cold winter of confidence is also Inadvertently cold wind. Recently, everyone has talked about topics that are always gloomy. In the face of the coming year, the evacuation and persistence will not be determined. There may be many people who have left since then, and it is believed that many people who pursue their dreams in this profession will continue to express their enthusiasm for enthusiasm and are always ready to break through to get out of the quagmire.

Confidence is the driving force behind the development of the jewelry industry. Without confidence, passion is lost and creativity is exhausted. This industry also loses hope. The history of human civilization for thousands of years will invariably be gleaming with jewels. People’s love for jewellery is the foundation of their continuation and inheritance. The hardships at the present stage are only a brief episode in the long history. Maybe this is not the starting point of a new round of prosperity. Therefore, with a long-term vision and peace of mind, confidence will quietly return. If it is still not fully resolved, then look at the works of these concentrated essences, hold the heartbeat-accelerating beauty, and indulge them in an instant. The confidence index on this industry will directly burst into shape. Does anyone like these humans? The wonderful crystallization of wisdom.

With confidence, there is emboldenedness. Let's look at why more and more people like jade jewelry. The trading volume keeps falling, so that the right medicine can find opportunities. First of all, the rectification and adjustment of national laws and policies has led to the rapid shrinking of the high-end and low-end markets, which has led to a decline in business, and also exposed the relatively deformed state of the industry. Supporting forces, the reason is nothing more than the practitioners did not put too much effort for such people, the people should be the focus of attention but in the vigorous collection of the tide was left out. Then there are price factors, including the prevailing market and malicious speculation of individual categories. The growth of some jade jewelry far exceeds the income growth rate of the consumer population. Therefore, most consumers can only be left far behind in the market. . And for the product itself, either the old craftsmanship or the old theme is inherited, or simply jewels that we often call “hard goods” are quickly recovered. The elements of beauty, creativity, connotation, and culture have long been ignored. To deal with these problems, it is necessary for practitioners to adjust their management and product strategies, and even lead and explore new demand directions, and gradually reverse the passive situation under the premise that the market environment has changed.

The price of jewellery is an embarrassing topic, and the low outrageousness and high sidelessness will also have a negative impact on the industry. The price factor is the most direct parameter of the customer group positioning. Targeting the crowd to locate the price first, and to control the price, it is necessary to discover and explore the appeal and consumption characteristics of the mainstream consumer groups, tailor the demand for them, and create products and prices that suit them. As far as the current market situation is concerned, the trend of end-userization in the consumer groups is obvious. The most important appeal of jewelry is to wear decoratively to reflect its taste and highlight its personality, and it is very likely that such “practical jewels” will occupy a long period in the future. Mainstream consumer market. The so-called practical jewellery does not mean that it can be used as a certain tool or it is limited to functions, but it is a kind of product concept that controls the cost of raw materials, enhances the proportion of the design process, and achieves outstanding visual effects and also has the attributes of collections. So as to find a reasonable balance between the price and value of the product.

The business model will also affect the quality and price of the product. The traditional model requires a certain amount of inventory, takes up a lot of funds, and also needs to bear certain sales risks, while new product development and final sales prices will be greatly affected. The custom jewelry model has always been positioned in the high-end crowd and is an exceptionally expensive service product, with no effort invested, only to fully meet the luxury needs of customers. At present, jewelry customization has also been applied to products of other grades, nothing more than because jewelry customization is a near-zero inventory model, and it can better meet the needs of customers. But customization also has its shortcomings, that is, the relatively low efficiency, each time from the customer orders to the product delivery cycle is very long, but also accompanied by a variety of uncertainties. In fact, when it comes to this, some people may ask: "Is there a business model that can both control inventory well and take into account product efficiency?" The answer is yes, and there is a model that can be called "product customization." Product customization refers to the operator's limitation of a certain range of customization for the customer, and this range is its own product system. The user only needs to select the type of product he likes to order. This mode has both the demand customization function and the reduction. The most costly part of the customization business is communication and confirmation of requirements, so that operators can invest a lot of resources and energy in the development of new products to continuously enrich product categories and improve product quality. The new business model has not only liberated practitioners, made it repeat and cumbersome repetitive labor, but also liberated capital, it was stripped from dreary and pale products, resources could be tilted toward new products, and support services were built. The solid foundation stone.

The above-mentioned crowd positioning and business model have all targeted the products without exception. From practical jewellery to product customization, the mainstream products have pointed out the direction of development, and the product's creative ideas will further mark the era of jewelry. Whether abroad or abroad, no matter what time period, excellent jewellery works reflect the local cultural characteristics at that time, especially on the outbreak of some cultural thoughts. The characteristics are particularly prominent, such as religious, royal cultural prosperity and Renaissance. Period and so on. Today's social environment is free and open compared to historical historical periods, and the intense collision of various traditional and innovative ideological trends has provided colorful backgrounds for the emergence of many outstanding works. At the same time, whether it is traditional materials or imported goods is also more and more abundant, whether it is casting or carving processing technology, etc. have reached the historical peak, these provide designers with more room for imagination and play. The jewellery of this era is either a simple design with a fresh sense of rhythm, or a fresh sense of poetry and rhythm, or a mix of Chinese and foreign styles, or a blend of ancient and modern techniques, or implicit or unrestrained, allowing consumption To criticize and enjoy the beautiful beauty brought by jewelry.

When big brothers carrying gold coins leave silently because of the coldness of the market, trading is quiet and calm, flicker and deception are less, kindness and beauty are more, the story of jewelry is still to be continued, and savings are made in silence. If we change or seek breakthroughs, we will soon usher in a new round of unprecedented unprecedented prosperity.