Southern Finance All-Media reporter Zheng Wei and Liu Ningxin reported from Dongguan on September 24, the main forum of the "2021 Dongguan Textile Clothing Industry High-quality Development Forum" hosted by the Dongguan Municipal People’s Government and undertaken by the Dongguan Bureau of Industry and Information Technology and the Southern Finance All-Media Group. At the grand opening in Dongguan, representatives from all sectors of politics, industry, academia and research gathered together to share cutting-edge trends in the industry and discuss industrial reforms and breakthrough strategies under the changing circumstances.
As the first high-end forum in Dongguan during the "14th Five-Year Plan" period to focus on the development of the entire industrial chain of textiles In-depth discussion on 8 topics including “Reshaping New Competitive Advantages in the Great Changesâ€, “International Trade and Investment Situation and Prospects of the Textile Industry under the New Development Patternâ€, and “Building Quality Brands in the “Made in Dongguan†Textile Clothing Industryâ€, from all angles and perspectives Help accelerate the process of digitization, branding, systemization and modernization of Dongguan's textile and clothing industry.
Deputy Secretary of the Dongguan Municipal Party Committee and Mayor Lu Chengyu, He Bing, Second Inspector of the Provincial Department of Industry and Information Technology, and Ren Tianyang, Secretary of the Party Committee and Chairman of China Southern Finance All Media Group, attended the event and delivered speeches. Vice President of China National Textile and Apparel Council, China International Trade Announced by Xu Yingxin, Chairman of the Textile Industry Branch of the Promotion Committee, Executive Chairman of China Textile International Production Capacity Cooperation Enterprise Alliance, Party Secretary of the National Development Research Institute of Peking University, Yu Miaojie, Economic and Trade Policy Advisory Committee Member of the Ministry of Commerce, and Zhang Yongjun, Deputy Chief Economist of China International Economic Exchange Center, etc. In the keynote speech, a number of industry elites discussed together on the same stage to reshape the new advantages of the development of Dongguan's garment industry and create a new ecology of local textile cluster brands.
A new game: the manufacturing industry highlights the advantages of the industrial chain
As a famous manufacturing city, Dongguan is an important fulcrum for building a modern light industry textile industry cluster that is leading domestically and globally competitive.
On the afternoon of September 24, the main forum of the 2021 Dongguan Textile, Clothing and Hat Industry High-Quality Development Forum was held in Dongguan Kande International Hotel. The main forum set up a total of 6 keynote speeches and two round table dialogues, focusing on the macro situation, cutting-edge trends and Dongguan's advantages, highlighting problem orientation and demand leadership, and accurately discussing the upgrade path of Dongguan textile in the new development environment.
In recent years, the destabilizing factors in world economic development have increased, and unilateralism and trade protectionism have risen, which has also caused the development advantages and development benefits of traditional industries with a high degree of export dependence to continue to narrow. According to Zhang Yongjun, deputy chief economist of the China International Economic Exchange Center, “China’s manufacturing industry is currently in an environment of accelerated restructuring of the global industrial chain, but the restructuring of the industrial chain is a long-term process.†This means that my country’s manufacturing industry may face Impact, but it may also occupy the commanding heights.
my country's manufacturing industry has the advantage of a complete industrial system, and the textile industry is an example. Statistics show that since the second quarter of last year, the economic operation of the textile industry has maintained a recovery trend, with significant marginal improvement. In 2020, exports will again approach 300 billion U.S. dollars, showing strong resilience.
"For many years, our country has insisted on building a strong industrial chain and supply chain foundation, persisting in deepening supply-side structural reforms without slack, and insisting on strengthening and deepening transformation and upgrading." Vice President of China National Textile and Apparel Council, China International Trade Promotion Xu Yingxin, chairman of the textile industry branch of the committee, said.
"Under the new environment of the global industrial chain reconstruction, where are the advantages of Dongguan manufacturing?" In Zhang Yongjun's view, building an industrial chain is the key word for the development of the manufacturing industry. Regional economic cooperation brings opportunities."
As a traditional advantageous industry, Dongguan's textile, apparel, footwear and hat manufacturing industry has a good industrial foundation and a complete range of manufacturing categories, but there are still shortcomings in design and development, brand building, and domestic marketing. Xu Yingxin said that under the new development pattern, the international trade of the textile industry has encountered new challenges. Under the situation of complex and volatile global epidemics and unclear international trade, Dongguan must seize the opportunities of the digital economy and promote the integration of the digital economy and the textile industry. Develop and activate industrial upgrading.
Facing the huge challenges caused by frequent international trade disputes and the impact of the epidemic, Dongguan's textile, apparel, footwear and hat manufacturing industry and other traditional advantageous industries urgently need to further accelerate transformation and upgrading, deepen innovation and development, and integrate into the domestic and international dual cycles. A new development pattern that promotes each other.
In 2021, the textile industry will fully enter a stage of restorative growth. Data show that from January to July, the added value of my country's textile industry above designated size increased by 8.5% year-on-year, which basically matched the level of development before the epidemic in 2019 with a slight increase.
"One of the important reasons why the textile industry is still full of resilience and vitality under the adversity of the epidemic is that we have more than 300 thriving industrial clusters and professional markets across the country." Xu Yingxin said.
According to Yu Miaojie, Secretary of the Party Committee of the National Development Research Institute of Peking University and a member of the Economic and Trade Policy Advisory Committee of the Ministry of Commerce, China’s manufacturing is currently facing major changes. Dongguan needs to start a new game in the major changes and continue to walk its own path. Innovation is indispensable. the elements of. At the same time, Dongguan needs to continue to adhere to the road of industrial agglomeration and achieve economies of scale.
Exploring new roads: Dongguan's textile and clothing industry accelerates transformation and upgrading
As one of the five pillar industries in Dongguan, in 2020, the industrial added value of Dongguan's textile, apparel and footwear manufacturing industry will reach 25.160 billion yuan. It is a national-level textile, apparel, footwear and hat manufacturing base, with two provincial-level textile and apparel industrial technology innovation towns, Humen Garment and Dalang Woolen, with a relatively complete industrial chain and a relatively complete supporting system.
As a clothing brand bred in Dongguan, Yichun represents a group of companies looking to seek brand breakthroughs in the new environment. Lan An, vice chairman of Dongguan Yichun Group Co., Ltd., delivered a keynote speech on "Made in Dongguan's Quality Branding in the Textile, Clothing and Hat Industry". He said that quality improvement and brand building are interdependent, and jointly empower enterprises to transform and upgrade.
The "Fourteenth Five-Year Plan for the Textile Industry" proposes that digital resources will provide the textile industry with new opportunities for precise business decision-making, innovative supply patterns, and independent construction of security and property rights rules; my country's 5G mobile internet technology and facilities advantages and textile industry agglomeration The combination of the characteristics of modernized development will also strongly support the textile industry to build industrial Internet and smart clusters, and promote the industry to accelerate the formation of a new development space of synergy, efficiency, and multi-dimensional innovation.
Through the implementation of "digital +" "brand +" "standard +" "culture +" and other actions, Dongguan's textile and apparel industry is continuing to write new glory in the digital age. At the forum, Xu Tianzuo, head of Tencent's WeChat apparel industry, delivered a keynote speech on "Digital Economy Empowers Textile Clothing and Hat Industry'Butterfly Change'", in-depth sharing of digital products empowering the traditional textile clothing industry to open up "brand-shopping guide-consumer" and efficient A new mode of communication and transformation links.
In 2021, Caoxian County, Shandong Province, which is mainly engaged in the Hanfu industry, will become the "Internet celebrity town". The total number of vibrato-related videos has exceeded 200 million, and the "Cao County Hanfu" brand will be launched on the entire network. Focusing on the ecological construction of regional brands in the textile and apparel industry, Hu Chunqing, the founder of Caoxian Chenfei Clothing Co., Ltd., shared his thoughts and experience on building regional apparel brands and building a clustered development ecology of the textile industry at the forum.
What specific challenges and opportunities do different companies in the Dongguan textile industry chain face?
Focusing on the vertical field of the textile, apparel, footwear and hat manufacturing industry, the 2021 Dongguan Textile, Clothing and Hat Industry High-Quality Development Forum will focus on "'domestic products' breakthrough: brand upgrade and inheritance of the textile clothing and hat industry", "textile machinery' and'new material technology' enterprises Two round-table dialogues were held on the two themes of "Starting". Dozens of entrepreneur representatives and scholars discussed how the textile and apparel industry "Made in Dongguan" can move towards the high end of the global value chain.
This forum gives full play to the advantages of Dongguan's famous manufacturing city, promotes the docking and cooperation of capital, technology, channels and platform resources with Dongguan's traditional advantageous industries, integration and innovation, accelerates the digitalization, branding, systemization and modernization of traditional industries, and promotes Dongguan's textile, apparel and footwear. The hat industry cluster improves quality and efficiency, and promotes the advantage of traditional manufacturing to move towards the high end of the value chain.
(Author: Southern Finance All-Media Reporter Zheng Wei, Liu Ningxin Editor: Du Hongyu)
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