Stella McCartney, a Women's Brand of Kaiyun Group, Expands into the Asian Market

Recently, the expansion of the women's brand Stella McCartney under the luxury giant Kaiyun Group has extended to Hong Kong, Tokyo and Beijing. Yesterday, McCartney held a small private lunch in Hong Kong, inviting fashion editors and brand customers to participate. Tomorrow, McCartney will deliver a speech at the Castle Peak University in Japan and conduct a series of vacations for the brand on a roof garden in Roppongi Hills.

This Sunday, she will also go to Beijing Shichahai Club to organize a cocktail party. The brand's holiday series will be displayed and children's clothing, underwear and adidas by Stella McCartney collection will be announced.

Later this year, Stella McCartney will open two direct sales stores in total: One will be located in Shin Kong, Beijing, and will open in October; the other will enter Chengdu in November this year as the first brand store. Currently Stella McCartney's stores in mainland China are only located in Beijing and Shanghai. Asia's first Adidas by Stella McCartney store will be opened this month at the World Trade Center in Beijing.

In addition, the brand is also preparing to relocate its flagship store in Tokyo next year. It is expected that the new store will be located not far from the Prada flagship store that belongs to the same parent company.

The brand's eponymous designer Stella McCartney was the daughter of Paul McCartney, a member of the Beatles and a member of the Beatles. He was born on September 13, 1971 in London, England. Stella McCartney was influenced by the British rock music culture since childhood. At the age of 12, she became interested in fashion design. At the age of 15, she entered the famous French brand Christian Lacroix as an intern and then at the Ravensbourne College of Design and Communication. Laid the foundation of the design. In the early 1990s, she went to Central Saint Martins College in London to major in fine arts and design. She graduated in 1995.

In 1996, just 25-year-old Stella McCartney officially released her first fashion collection in London, when Naomi Campbell, Yasmin Le Bon, Kate Moss and other heavyweight supermodels went for her free show, becoming the biggest news of the day. The first series she designed showed a strong personal style. The simple silhouette, natural self-confidence, and feminine femininity made this series acclaimed.

In 1997, the famous French fashion brand Chloe invited her to be the creative director of the brand. McCartney, with his own strength, revived Chloe, a veteran Parisian brand whose reputation has gradually declined, and once again became a popular brand. His work is applauded and won. The result is absolutely obvious to all.

In 2001, after McCartney completed the design of the vice line brand See By Chloe for Chloe, he finally invested in Gucci and created his own brand under the recommendation of Tom Ford.