In late 2013, with the release of a series of parent-child interactive programs such as "Where Did Dad Go", various media and the Internet constantly reported that there was a wave of parent-child boom across the country and stars in various sectors could not stop drying their parent-child photos and parent-child photos . The affection of family members reflected in all kinds of opportunities in daily life, become a formal project wearing daily life. Businesses in response to this boom to play a family card, parent-child equipment has naturally become a popular product, but also sought after by consumers. Parent-child packaging industry started in 2006, the scale of development in the country, the family appeal to emphasize a family of three bundled sales, so that consumers began to come into contact with parent-child products, sustainable development until today's grand occasion. But for a long time parent-child products are lack of design sense and creativity, the lack of well-known brand investment. The whole gives the impression of the whole, a single style, simple style, materials monotone, cartoon printing patterns, the style is not reduced, is a small enlarge, mainly to knitted fabrics is not a simple T-shirt is sweater, rough workmanship, fabric poor, fade Shrink, deformation, is just for a specific activity or throw away once or twice the fun needs. Today's young parents are increasingly demanding personal clothing, is no longer a short-lived demand for fun, but the overall emotional integration of family needs, styles must have the elements of fashion, models with each other to meet the The needs of occasions and activities, creating a great market potential of parent-child equipment installed in the future. As the overall economic growth, substantial increase in income and living standards, have the ability to have time to focus on children's training and affection, is no longer in the past blindly asking for cheap. Converted into a family dress that focuses on good health, comfort, cordiality, style and simplicity. No longer just the limited fun needs, sublimation to the whole time, all-round family level needs. In the past 10 years, the high-class families have invested heavily in the domestic market for parent-child equipment and have accumulated rich experience in the market and learned about market trends and future trends. They have been the benchmark for parent-child packaging industry and have entered the major department stores nationwide to achieve outstanding performance. To cater to the immediate development opportunities, in 2014 launched to protect the British "Buckingham Palace" great sergeant and the same from the United Kingdom Teddy Bear 11 "Bear Guard", on behalf of safety, protection, perseverance and glory, to guard the whole family happy. And constructed a series of family members - bear father, bear mother, bear brother, Xiong Mei, continue the "high family" brand a warm atmosphere. Create "high clan" to become a brand with a temperature. Practical, durable design concept, into the British noble patrimony of the traditional elegance, both fashion and function, improve product richness, color mix, style echoed each other, draw rich and varied and exquisite craft to show the brand value. In order to build a full family to meet the needs of full wear at different times, different occasions can create a warm affectionate family picture, wear out the family fashion, bring out the family's taste, so that the whole family to become others Eye focus and amazing appreciation. Reflect the "elite family" paternity loaded a fine é«„ - Forever "love" and "beauty" With the apparel market segmentation, the popularity of parenting equipment is an inevitable trend. With the new concept of creativity, the elite family got rid of the wrangling of previous prices and closely followed the market demand, creating a brand new market with no competition and long-term potentials and becoming a blue ocean in the apparel industry. opportunity.
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