Gucci Shanghai Yim Pac Mall flagship store opened to provide customized exclusive services

On May 26th, Gucci , the top Italian classic brand, held a flagship store opening ceremony at Shanghai Yimao Mall. Lapo Elkann, an Italian brand friend, and Zhang Ziyi, an international movie star, attended the ceremony and served as guests of the ribbon-cutting ceremony. For the first time in Shanghai, the flagship store will showcase Lapo's Wardrobe's top custom series jointly presented by Lapo and Gucci Creative Director Frida Giannini, as well as the Fall/Winter 2014 collection.

The Gucci flagship store located in Shanghai Yip Mall iapm occupies two floors and is divided into a men's area, a women's area and a VIP lounge. The flagship store follows the design philosophy of Frida Giannini, the brand's creative director. It perfectly integrates open space, warm luxury building materials and natural light, creating a stylish retail space that is different from the traditional model, highlighting the exclusive Gucci twenty-one. Century modern style. Gucci’s signature materials: mahogany and marble, combined with the application of new elements such as polished rose gold, smoked glass mirrors and smoked bronze glass, reveal the elegance and luxury of the brand.

Since the founder of the brand, Guccio Gucci, founded his first boutique in Florence, Italy, in 1921, Gucci has been proud to offer its customers unparalleled and distinguished service. In the newly opened flagship store of Shanghai Yimao iapm Mall, customers are still able to wear clothing, travel bags, handbags, small leather goods, shoes, watches, jewellery and perfumes, and a full range of works, as well as private ones, from men and women under their brands. In the VIP area, feel Gucci's quality inspiration and shopping experience from Made in Italy.

Gucci's flagship store at IAPM Mall also provides exclusive services such as men's footwear, women's handbag customization (Made to Order) and men's customization (Made to Measure). Gucci’s unique insight into men’s apparel is reflected in all aspects of its customised service: chic fit tailoring, a wide variety of top fabrics, and classic shades that strike a perfect balance between fine details, custom designs and luxurious materials, highlighting a strong personal taste.

To celebrate the opening of this flagship store, Lapo, a brand friend from Italy, introduced the “Lapo's Wardrobe” top custom series jointly with Gucci creative director Frida Giannini. Using a modern classic cutting technique, this custom series features a total of 27 models, including 23 men's and 4 women's. Each section has been carefully designed with special emphasis on the details, including special linings, vests, ties, straps and towels. The collection includes not only custom suits but also other custom accessories such as leather goods, shoes and jewelry.

In addition, Gucci is also pleased to present the Autumn/Winter 2014 collection to the invited guests and the media, as well as the new Bright Diamante bright diamond pattern accessories series. Diamante diamonds, as one of the classic elements of the brand, will combine colorful bright leather and will show up in women's handbags as well as men's and women's bags.