On May 21, Zhejiang Enterprise Development Research Society released a decision to appoint Mr. Ying-Zhong Ying, chairman of Sinavis (Hangzhou) Apparel and Fashion Co., Ltd., as the specially invited vice president of the Company for a term of five years.
It is reported that Zhejiang Province Business Development Research Association's business department for the Federation of Social Sciences in Zhejiang Province, Zhejiang Province is the study of enterprise reform and development of a high level, the province's social academic community.
Si Naweisi (Hangzhou) Co., Ltd. is a clothing apparel specializing in research and development, production and sales of women's products industry-oriented enterprises. Owns "Lady Court", "West Navis", "IAM27" three women's brands . Owned Garden Industrial Park is located in the elegant environment of Hangzhou Qiantang River, covering more than 26,000 square meters, serving more than 2,000 employees.
The company has a number of stable, excellent, high-quality management personnel, technical backbone and outstanding designers. Each brand in the provinces and cities nationwide to establish a relatively complete marketing network, and dozens of long-term stable cooperation in the provincial agents and regional agents in major cities throughout the country also established many specialized hall, counters and stores. In the market already has a group of relatively stable customer base, product quality and quality of the majority of customers identified.
Beauty Court brand design concept from the graceful style and fashion Jiangnan life culture. Fresh and bright spring, summer graceful and elegant, sophisticated autumn fashion, winter simple atmosphere. In the consumer market positioning, mainly for urban women aged 25-35. In the Si Naweisi people after 13 years of carefully built, Lady Grace Women has become one of the representative brands of Hangzhou Women, fashion by the people around the widely respected.
On the basis of Jiayuan Garden brand, the company successfully launched "Sinai Si" "IAM27" brand in 2007 and 2009 respectively, targeting different consumer markets. Si Naweisi brand product style is simple, atmospheric, gentle, subtle, focusing on the performance of urban fashion Mature light feminine, and integration of the essence of Chinese and Western clothing culture, reflecting the European style, to adapt to urban women 28-45-year-old consumer groups. In the West Navis people carefully built, has become a fashion brand new star.
Under the premise of steady development, in order to be stronger and do a good job in the women's wear brand, the company has passed the certification of ISO9001 quality management system for many years. In the process of implementing quality management in an all-round way, we strive to create a cohesive management team that is honest, efficient, lean and innovative, and strives to achieve first-class quality and fine craftsmanship. The company implements "people-oriented" in organizational management Humane management, so that each employee's enthusiasm, initiative and creativity can be fully demonstrated; the same time with scientific and reasonable rules and regulations, the use of ERP system platform, the implementation of quality, technology, strict management of production processes. Procurement from the surface to the cutting materials, from the production line to follow up each process to lock the package after the lock, the company has set up professional and technical guidance and strict quality inspection to ensure the perfect product quality.
The construction of enterprise culture is also one of the core of the company's development plan. "Cloth integrity of the road, raising corporate spirit, to make a hundred years brand" as the company's corporate mission, is the overall Naval warfare people's beacon. In many years of development and management, the enterprise has formed its core values ​​of "dedication and dedication, sincere service, innovation and efficiency". The company advocates the road of harmony - the next, strict management, enthusiasm for love; Passion, respect one respect; right and left, peaceful coexistence, group and indisputable; for themselves, strict with oneself, wide to treat others. To "Quantify the management, lean production, rapid turnover, brand upgrading," the guiding principle of the operation of the overall situation. Si Na Navice has created a miracle of development one after another.
In the next five to ten years of market competition, the company will be "a first-class brand name, build a solid terminal" as the core strategic objectives. Focus continue to effectively strengthen product planning, design and development capabilities, promote brand culture, special service construction, improve after-sales service system. In the meantime, the Company will take the concept of "fast fashion" as the guiding ideology of operation and development and continue to improve its processes and efficiency mechanisms in terms of rapid development, quick procurement, fast production, fast information, fast convergence and fast service in light of its own characteristics To ensure that partners return on investment, the establishment of multi-cooperation and sustained win-win new market pattern.
Now, the company has set a 10-year goal of sustainable development, is to seize the accumulation of comprehensive strength, both internally and externally, and strive to create its own brand of genuine brand-name clothing.
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